Episode 3: The 5 Main Users of Around the Dirt

In this episode, Erin White sits down with BJ Johnson, the innovative founder of Around the Dirt, to discuss the exciting new platform designed to enhance the experience for users of the popular Facebook group. Together, they discuss insights on how this website caters to five major end users: Parents, club coaches, tournament directors, trainers, and vendors.They delve into the necessity of this unparalleled platform, its benefits, and how it stands out in the digital landscape.

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The 5 Major End Users on Around the Dirt

1. Parents:
   • How the platform provides a comprehensive resource to help elevate your athlete
   • Tools and features tailored for managing schedules, finding events, connecting with others in the sport, and gaining access to all the dirt
2. Club Coaches:
   • Resources for coaches to organize teams, communicate with players and parents, access to training materials, and a centralized calendar for streamlined planning.
3. Tournament Directors:
   • Simplifying the process of managing and promoting tournaments
   • Features that assist with registration, scheduling, and promoting results
4. Trainers:
   • Access to a network of potential clients
   • Tools for creating training programs
5. Vendors:
   • Opportunities for vendors to reach a targeted audience
   • Benefits of being part of a specialized platform dedicated to ‘keeping it in the circle’

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These two softball moguls describe, in-depth, how this platform will fill crucial gaps left by general social media platforms, offering specialized tools and resources.

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